The idea of creating a culture of excellence within an organisation, whether a small business, gigantic corporation or anything in between, is nothing new. Of course, scores of management gurus have made the compelling case for the importance of culture as the fabric that unifies the organisation as a whole.

From our perspective an organisation’s genuine culture is created not by mission statements, slogans or overarching policies, but by the quality of the actual person-to-person interaction taking place within the group. 

A genuine culture of excellence, in other words, arises from the quality of the relationships within the organisation. You create the culture. By “culture of excellence” we mean an environment where people understand, on a very immediate and practical level, what value, productivity and true worth are all about. 

In their international best-selling business parable, The Go- Giver, written by Bob Burg and John David Mann they codify the crucial elements of such an environment in what they termed the “Five Laws of Stratospheric Success.”

In the story, the fictional hero, Joe goes looking for some big guns to help close a tough deal; “clout and leverage” is what Joe’s says he’s after. Instead, he finds a system of five interlocking principles that at first sound counterintuitive, naive, even silly, but in the end, prove to make Joe’s world his oyster.
— Bob Burg and John David Mann, The Go-Giver

For the story’s sake, Bob and John frame this as one individual’s experience, but in real life, these five principles actually form a key that unlocks optimum productivity and job satisfaction for individuals, teams and entire organisations. Taken together, they can be used to create a culture of excellence in the workplace that results in both individual, team, organisation and most importantly customer success.

When an organisation truly exhibits a culture of excellence we see:

  • greater collaboration and productivity
  • increased innovation and creativity
  • improved satisfaction for both internal and external customers

Create a culture of excellence, and you reap the rewards of excellence

Living with a giving spirit creates a rising tide that raises all the ships it touches, including the ship of the one who generates that tide. 

Learning how to think, behave, collaborate, inspire, innovate, sell and do business like a Go-Giver is not only a nicer, more fulfilling and more purposeful way to live life and conduct business, it’s also a very financially profitable way as well.

Register your interest below to explore how the five interlocking principles of the Go-Giver philosophy and framework can help to build high performance teams, create a culture of excellence and collaboration and generate new sources of value creation, innovation and creativity.