You're in Sales Even if it's Not in Your Title.
“I’m no good at selling!” Have you ever heard someone say that, or perhaps said it yourself? We hear it all the time. Everyone who is not in sales thinks, “I could never sell.” Truth is, most people who are in sales secretly think the same thing.
There is a reason people feel this way: most of us look at sales backwards. We may see it as convincing people to do something they don’t want to do. But it isn’t: it’s about learning what people do want to do and helping them do that. Or, we may think it’s about taking advantage of others - while in fact, it’s about giving other people more advantage. But the biggest inversion of all, the great upside-down misconception about sales, is that it is based on an effort to get something from others. The truth is that sales at its best - that is, at its most effective - is precisely the opposite: it is about giving.
Learning to think, behave, collaborate, inspire, sell and do business like a Go-Giver is not only a nicer, more fulfilling and more purposeful way to live life and conduct business, it’s also a very financially profitable way as well. Go-Givers really do sell more, and so can you.