Learning to think, behave, collaborate, inspire, sell and do business like a Go-Giver is not only a nicer, more fulfilling and more purposeful way to live life and conduct business, it’s also a very financially profitable way as well. Go-Givers really do sell more, and so can you.

Business success comes down to sales success. It’s where the rubber meets the road. However, traditional sales techniques, approaches and mindsets are not enough. Rather it’s about understanding and respecting human nature. This is what determines what people think, say and do. This is also what determines whether you are successful or not.

You must be able to communicate your value through every interaction with your potential customers and clients…every single time. Fortunately, when you operate from the correct premise, this is totally and absolutely predictable.

You’re in Sales even if it’s not in your title.

The highest performing, hugely successful salespeople and sales organisations around the world understand that selling isn't about them, and it isn't even about their products or services, as important as they are. It's about other people and how they can best enhance or enrich their lives in some way, whether or not a sale takes place. 

They cultivate trusting relationships wherever they go by focusing exclusively on creating value for others and by constantly looking for ways they can serve and have a positive impact on people’s lives. We refer to people and organisations that operate with these principles in their hearts and minds as Go-Givers; and they tend to be among the most successful individuals, teams and businesses we know. 

The laws that govern success in sales are the laws that govern successful relationships, partnerships, alliances, friendships and marriages. Selling is not at its core a business transaction; it is first and foremost the forging of a human connection. Understanding selling means understanding how people work.

By sharing the framework of five universal principles at the heart of the Go-Giver philosophy through a combination of tailored workshops, coaching and online learning we help you to get everyone in your team or organisation thinking, feeling, behaving, leading, selling and doing business like Go-Givers, and when combined with the Helping Clients Succeed methodology you'll have a uniquely integrated approach to success in sales, in business and in life.


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THE GO-GIVER WAY - FIVE PRINCIPLES FOR CREATING A CULTURE OF EXCELLENCE

In their business parable, The Go-Giver, Bob Burg and John David Mann codify the crucial elements necessary to create a culture of excellence in what they termed the “Five Laws of Stratospheric Success.”

In the story, their fictional hero, Joe goes looking for some big guns to help close a tough deal; “clout and leverage” is what Joe’s says he’s after. Instead, he finds a system of five interlocking principles that at first sound counterintuitive, naive, even silly, but in the end, prove to make Joe’s world his oyster.

For the story’s sake, Bob and John frame this as one individual’s experience, but in real life, these five principles actually form a key that unlocks optimum productivity and job satisfaction for individuals, departments and entire organisations. Taken together, they can be used to create a culture of sales and service excellence in the workplace that results in both individual and team success. 


The Go-Giver Podcast

By Bob Burg - Coauthor of The Go-Giver, Go-Givers Sell More, The Go-Giver Leader, and author of Endless Referrals and Adversaries into Allies

Would you like your business - and your life - to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you'll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.


Learn Your Way With our Online Course

Accelerate Your Sales & Business Success The Go-Giver Way via udemy

There are no special requirements or entry criteria for this course. If you have already read The Go-Giver before taking the course that's great, but it's not required. You will develop a clear understanding of the Five Laws at the heart of the Go-Giver philosophy and have started to develop your own strategies to apply them. 


The highest performing, hugely successful salespeople and sales organisations around the world understand that selling isn't about them, and it isn't even about their products or services, as important as they are. It's about other people and how they can best enhance or enrich their lives in some way, whether or not a sale takes place.

They cultivate trusting relationships wherever they go by focusing exclusively on creating value for others and by constantly looking for ways they can serve and have a positive impact on peoples lives. Sales professionals and organisations that operate with these principles tend to be among the most successful individuals, teams and businesses we know.

The really great news is there's nothing mystical or magical about this, everything you need to enjoy the same, or even greater success, as the worlds top sales performers can be learned, and that's where we come in. Click on the button below to explore how The Go-Giver Way can help you and your sales team to enjoy stratospheric success in sales, in business and in life.