Just One Person

With the release of Matt Jackson's brilliant work 'The Age Of Affect' this post is getting a re-run. Matt's wonderful book elegantly weaves a rich and colourful tapestry of emotion, meaning, feelings and experiences we can all relate to - but often don't. I am thrilled to be featured and to share the original poem Matt wrote following our work with him and his team of affectors. Enjoy Matt's wisdom. 


From the beautiful mind of poet, thinker, change maker and affector Matt Jackson, this poem literally stopped me in my tracks. It was a bright sunny afternoon and I was walking along Clarence Street in the Sydney CBD on my way to a meeting when Matt emailed it to me. I began reading it as soon as my pocket buzzed to alert me something had landed in my inbox. But as I was soon to realise, this was no run of the mill email. I was only a few lines in when I stopped right in the middle of the footpath. Gazing into my iPhone the world around me seemed to fade away as I fell into the words. I was so absorbed reading and re-reading the powerful simplicity of Matt’s words that I completely lost track of time and ended up being late for my meeting.

At this festive time of the year when our minds turn to friends, family and loved ones, it gives me great pleasure to share 'Just One Person' with you here:

Just one person
Can turn you around
Just one person
Can turn lost into found
Just one person
Can connect the disconnected
Just one person
Can affect the unaffected
Just one person
Can unlock the cage
Just one person
Can put you on stage
Just one person
Can open up and be honest
Just one person
Can offer you their interest
Just one person
Can look at you and smile
Just one person
Can go that extra mile
Just one person
Today believed in you
Just one person
Believed in you too
That one person
Isn’t just you
They’re the people
All around you.
— Matt Jackson, Founder, affectors

Although Matt's poem isn't specifically about sales I think it communicates so elegantly that if you’re in sales you are in a truly unique position. More than just about any other profession we have the capability and you could say responsibility to enhance and uplift the lives of those we interact with; whether those interactions directly result in sales or not. We can't always 'make sales' but we can always create the type of exceptional value for others that touches lives, should we choose to do so!

The reality is that shifting your focus from what you want, to helping other people get what they want is not only a nicer, more fulfilling and more purposeful way to live life and conduct business, it’s also a very financially profitable way as well. 

You see when you take your eyes of yourself and genuinely, authentically focus on others and how you can add value to their lives, people are much more interested in getting to know you, like you and trust you and perhaps form a relationship with you. From there, great things can happen and everyone wins. What does it take? Just one person.

Get your copy of The Age Of Affect by supporting Matt's Kickstarter project here.

Ian J Lowe is the Founder & CEO of eccoh, a sales transformation, coaching and consulting organisation pioneering a movement to change the way the world thinks about sales.