In our workshops and coaching with sales people, sales leaders and sales teams we spend a lot of time exploring authenticity. Of the five Go-Giver principles we share, The Law of Authenticity seems to be one of the most challenging, both for individuals and inside the cultures of the organisations they work for.
In my early days I clearly remember learning that my job as a salesperson was to “dig holes” by identifying the many problems my prospective client faced. And to keep digging until those holes (problems) became so deep (big) my despairing client felt so overwhelmed and fearful they would want to grab my solution as a metaphorical ladder to help them clamber out of their dark damp pit of despair.
Unfortunately a huge amount of time and energy is wasted during the prospecting phase of the sales process. Too many eager sellers are randomly smiling and dialing. Do they really think clients are sitting by the telephone excitedly waiting for calls from salespeople to hear them pitch their products or services?
In this initial episode of The Go-Giver Podcast, Bob Burg clarifies some go-giver misconceptions. Then he interviews his Go-Giver co-author John David Mann who shares quite an amazing (and unlikely) entrepreneurial venture when he was still in his teens. Also, how to provide massive value to others daily.
In sales we quickly learn that pressure comes with the territory. We typically operate in high-pressure Boiler Room style environments and our leaders focus on keeping the heat cranked up in an effort to motivate us to exceed ever-increasing revenue targets. But it doesn't work. There is a better way. It's time to release the pressure.
Early on in The Go-Giver, Joe, upon realising he would not land a desired account, referred them to one of his competitors who was in a better position to help them. No, he didn’t want to do that, but he understood it was the right thing to do for the client. This later came back to Joe in a big way.
I've known Julian Khursigara for several years now. We met as a result of a collaboration between the companies each of us worked for at the time and have continued to collaborate many times since. I've always thought of Julian as a very natural Go-Giver so I'm not at all surprised the principles Bob and John share in the book have resonated so strongly. In this guest post Julian shares his thoughts on the laws of Value and Authenticity and how they have helped him to form the foundations for success in his thriving business. Enjoy Julian's wisdom.
We recently heard from a lawyer in Canada named Peter Carayiannis, who was given a copy of The Go-Giver by another lawyer, Aaron Hall of Minneapolis. Browsing Peter’s firm’s site, www.conduitlaw.com, we noticed they feature something they call a “Client Value Adjustment,” which goes like this: