If you’ve been following the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry you’ll have picked up on the recent spate of banking executives lamenting their shift to a “sales culture”. It seems that sales and selling has been identified as the root cause of all that ails our leading banking and financial services brands.
Following a wonderful presentation by Re Strategist, Alistair Stephenson, I couldn’t help but see many common challenges that were occupying the creators of brand identities and those that were facing sales professionals and the organisations they work for. Chief amongst them being the search for “Purpose”.
I’ve been following the proceedings of the Standing Committee on Economics review of the Big Four Banks with great interest recently. Watching the Chief Executive Officers from Commonwealth Bank, ANZ, National Australia Bank and Westpac appear and be quizzed about the financial scandals they have presided over and attempt to justify the questionable behaviours that seem to have become standard operating procedure inside their banks has been fascinating.