Entrepreneur

CRM Has Failed in the Past. Will It Now Succeed?

CRM Has Failed in the Past. Will It Now Succeed?

Yes, it’s true. Going back roughly 25 years ago to the original development of CRM and coming forward to fairly recently, it could certainly be said that the first iteration of CRM applications has been a failure. They’ve been costly, incredibly difficult and expensive to implement, and additionally expensive to administrate. These factors comprised the first part of the failure.