Happy Brain

Three Brain Congruency For Sales Effectiveness

Three Brain Congruency For Sales Effectiveness

Well, imagine you are meeting with a client – their heart brain, the gut brain and the head brain are all working together, giving the person a sense of the interaction that we’re having. And if they get a gut sense – or they get a feeling in their heart – that something’s not quite right here, “there’s some sort of disconnect between what you’re saying or doing and how I’m feeling,” that’s going to have a negative impact.