Human Nature

How do you change the way the world thinks about sales?

How do you change the way the world thinks about sales?

How do you change the way the world thinks about sales? Our task was to change perceptions, and create a brand that could be open, honest, and approachable when it came to sales enablement. We had to create a platform that allowed multiple learning, coaching and technology based programmes to be housed and grow, all rooted in the principles shared in the successful Go Giver books. It was important that we built a brand that felt human, not only in the way it looked but by the way it acted.