Can generalised reciprocity get started in a group of strangers? If started, what sustains it over time? These are questions that researchers have grappled with for many years. Our ongoing research helps explain how and why we choose to be generous, even to strangers.
What do Bristol-Myers Squibb, IBM, Boeing, Citigroup, Estee Lauder, UPS, Novartis, and GM have in common? They all use the Reciprocity Ring. The method was developed by University of Michigan sociologist Wayne Baker and his wife Cheryl at Humax. A group is gathered for the purpose of members asking for something important for them in their personal or professional lives.
What if the toughest barrier between us and our needs is that we don’t ask for help fulfilling them? In this inspiring talk from Sociologist and developer of the Humax Reciprocity Ring Wayne Baker offers insight into the concept of generalised reciprocity or “paying it forward.”