The Reciprocity Ring

Why Generosity Pays Off: How and Why We Choose to Help.

Why Generosity Pays Off: How and Why We Choose to Help.

Can generalised reciprocity get started in a group of strangers? If started, what sustains it over time? These are questions that researchers have grappled with for many years. Our ongoing research helps explain how and why we choose to be generous, even to strangers.[1]

What is the Reciprocity Ring?

What is the Reciprocity Ring?

What do Bristol-Myers Squibb, IBM, Boeing, Citigroup, Estee Lauder, UPS, Novartis, and GM have in common? They all use the Reciprocity Ring. The method was developed by University of Michigan sociologist Wayne Baker and his wife Cheryl at Humax. A group is gathered for the purpose of members asking for something important for them in their personal or professional lives.