With the release of Matt Jackson's brilliant work 'The Age Of Affect' this post is getting a re-run. Matt's wonderful book elegantly weaves a rich and colourful tapestry of emotion, meaning, feelings and experiences we can all relate to - but often don't. I am thrilled to be featured and to share the original poem Matt wrote following our work with him and his team of affectors. Enjoy Matt's wisdom.
How do you change the way the world thinks about sales? Our task was to change perceptions, and create a brand that could be open, honest, and approachable when it came to sales enablement. We had to create a platform that allowed multiple learning, coaching and technology based programmes to be housed and grow, all rooted in the principles shared in the successful Go Giver books. It was important that we built a brand that felt human, not only in the way it looked but by the way it acted.