Uncertain

How to Sell in a VUCA World

How to Sell in a VUCA World

In recent years the USA military realised that the world they operate in has changed and they needed to change with it.  To explain the changed world they use the term VUCA – volatile, uncertain, complex and ambiguous. As CEO’s and sales leaders we need to change our mode of operation. We need to equip our organisation and our people to deal with this new environment so they could respond in ways that were appropriate to the situation.