Welcome to The Open Effect Blog

Conducting business with a laser focus on providing value to others is the surest way to short-term, long-term, and sustainable profit. Not to mention a business (and life) that is both fulfilling and extremely abundant. Sharing how to do this will be the focus of this blog.

The posts we share will tap into a wide range of subjects, insights, experiences and perspectives on what it means to live and work with a spirit of giving and generosity. We will regularly refer to the Five Laws of Stratospheric Success from the international bestselling books The Go-Giver and Go-Givers Sell More by the Chief Go-Giver himself Bob Burg and his co-author John David Mann.

We have created this blog with the intention to start and continue a conversation with you about what it means to live life and conduct business the Go-Giver way.

It will serve as a resource where you can learn and grow and be able to apply these teachings. As such you’ll constantly and consistently bring value to everyone whose lives you touch. And, the results…well, they’ll speak for themselves!

It’s About Focus

A consistent theme you’ll notice is the importance of moving from an “I-Focus” to an “Other-Focus.” This does not mean you should be self-sacrificial or practice martyrdom (please remove all thoughts of such if they ever entered your head) but simply approach every situation asking yourself how you can benefit the other person. Interestingly, the more you do that, the more abundance will come back to you.

Why? Because of something mystical or magical?

Not at all. Rather, because others naturally respond positively to someone they know is focused on bringing value (there’s that word again) to them! Thus, the focus must be on the value. That comes first. The money you receive is simply a natural result of the value you provide.”

And, this works even in non-monetary regards.

We sincerely hope that this blog will provide a combination of insights and teachings on what the Go-Giver philosophy is all about and that as a result you will find, as millions of professionals worldwide already have, that giving is ultimately the most fulfilling and effective path to success.

Bookmark this site, subscribe to get updates, and come back often. We wish much joy and success and look forward to having you as part of the ongoing conversation.

eccoh is a sales transformation, coaching and consulting firm offering a unique culture-defining philosophy, framework and enabling applications that make giving the cornerstone of a refreshingly open and authentic approach to selling.

Register for our newsletter and download the first chapter of The Go-Giver here.