Purpose is the foundation of high performing individuals, teams and organisations. It defines their culture. It aligns its members. It inspires great work. It guides everyone on the team to realise their potential. Now is the moment we can unlock the power of purpose and transform how we work.
Through our partnership with US based pioneer Imperative, a Certified Benefit Corporation (B Corp) established to bring breakthrough insights on intrinsic motivation and purpose to the workforce, we are enabling everyone to uncover and apply their purpose drivers to realise their potential and accelerate the growth and success of individuals, teams and entire organisations.
Founded by CEO and author of The Purpose Economy, Aaron Hurst and COO Arthur Woods Imperative has already helped more than 100,000 professionals and many of the worlds leading brands awaken purpose in their work and has led the largest global research agenda on purpose. We're excited to have joined the purpose movement by offering our clients access to a ground breaking set of assessments and associated learning resources that help individuals, teams and leaders define, activate and scale purpose for the first time.
Find your purpose and inspire others to find theirs
Purpose-Oriented employees aren't just teachers and social workers. They work and thrive in every industry and role - accountants, farmers, designers, you name it. Purpose-oriented employees are the high performers, often in leadership roles.
Imperative's breakthrough Personal Purpose Profile is the first comprehensive assessment and report combination to predict what brings purpose to each of your employees. It enables them to build self-awareness around what intrinsically motivates them. This allows employees to tailor their work and careers by using their purpose drivers. Are your team working with purpose? Are you? Find out below.
THE IMPERATIVE PLATFORM
The Imperative platform makes purpose accessible and fully integrated into your organisation. It makes purpose a consistent part of your employee experience from their first interview to their last day (and beyond). At Imperative we are constantly researching purpose
to uncover new insights – it is a living platform,
not a static assessment.
ACTIVATING ORGANIsATIONAL PURPOSE
Imperative activates an organisation's articulated purpose by connecting it to each employee's purpose. They are each then able to activate their purpose in service to the organisation's broader purpose.
The Imperative platform is the first and only platform that creates purpose analytics that can guide your strategy and continuous improvement investments throughout the employee lifecycle. What types of purpose are most common in the organisation and in which areas? What is the weekly fulfillment pulse of the entire organisation and where is there a need to improve? What experiments are employees using that successfully
boost their fulfillment and which are failing?
Enable employees to discover their purpose - who they seek to serve, how they seek to serve them, and why they are motivated to serve them. The Individual Purpose Assessment and report provides individuals with clarity about their purpose type and drivers, employees know what truly motivates them and can begin their journey.
Develop Leadership Competencies
Purpose-driven employees each have one of three purpose-driven leaderships styles: craft-driven, impact-driven, or values-driven. When they embrace their style they are able to more quickly develop into authentic leaders. The Personal Purpose Profile defines their style and offers concrete tips on how activate it in their work.
Develop individual personal purpose statements and stories, an articulation of their purpose assessment results in their own words that they can own. Purpose is at the core of one's identity. The Purpose Statement Builder enables an employee to describe their purpose in their own words and share it, it begins to define them and give them the courage to lead with purpose.
Connect with colleagues in the organisation to uncover their Purpose Drivers. Gain insights into how to best team up, complement work and lean on those of similar drivers for empowerment and support.
Act with Purpose using actionable advice on setting goals, growth opportunities to realize potential, ideal opportunities, communication, and collaboration. The individual assessment also provides advice on how to shape their work to maximise their impact and fulfillment.
Overcome Potential Biases
Every employee, when working in alignment with their purpose drivers, has incredible potential and ability to impact the organization's success. But their purpose also creates biases in how they solve problems and engage with their colleagues. The Personal Purpose Profile surfaces these biases so the team can own them and work to overcome them.
Connect Volunteering and Philanthropy
Our purpose drivers predict what types of volunteering and giving will be the most fulfilling and have the greatest impact in the community. The Personal Purpose Profile provides insights for each employee on how to make their community investments strategic for themselves and the organisation.
Team Purpose Profile
The Imperative Team Purpose Profile is based on the largest experiment on intrinsic motivation and teams in history. Aaron Hurst, Imperative's CEO, worked for over a dozen years with nearly 2,000 cross-functional teams as the President of the Taproot Foundation.
He uncovered what makes teams profoundly motivated and high performing - even when you can't pay or promote them. A team’s purpose is a shared understanding of who the team serves, how they serve them, and why they are motivated to serve them. It provides the team with a shared intrinsic motivation and guide for making decisions and prioritising investments.
The Imperative Team Report is based on analysis your individual team members purpose assessments, and it helps leaders and their teams to:
IDENTIFY THE DOMINANT DRIVERS IN A TEAM AND THEIR IMPACT
ALIGN TEAM PURPOSE AROUND A SHARED PURPOSE
MEASURE PURPOSE AGAINST GOALS
BUILD TEAM AWARENESS AND UNDERSTANDING
ANALYsE THE TEAM'S CAPACITY TO BE EFFECTIVE
This is the opportunity you’ve been waiting for
An opportunity to unlock the power to transform the nature of work, to energise careers, to turbo charge teamwork and collaboration, to accelerate success and to create a better world.
Many of the worlds leading brands are cultivating purpose driven cultures with Imperative
Why not join them?
Activate Your Organisations Purpose
Purpose is a choice in our daily lives. Empower your employees and teams to discover, activate, and lead with purpose using Imperative's innovative tools and science.
Did you know?
Purpose-oriented sales professionals are the most desirable hires, regardless of your industry or function. They are the highest performers and they are the best leaders. But how do you find and hire them? We have the answer. Are you ready to Hire On Purpose.
Whatever metrics you use, working on purpose transforms individuals, teams and organisations
- 600% Higher performance over 10 years
- 68% More likely to experience revenue growth
- 50% Larger leadership pipeline
- 36% Higher employee net promoters
- 20% Higher retention
- 64% More likely fulfilled at work
- 54% More likely to have an impact at work
- 51% More likely to have strong relationships
- Higher Psychological Safety
- Greater Dependability, Stability, Meaning and Impact
Applications of Imperative
Learn how Imperative clients are working to apply the science of purpose to transform the way their organisations empower people to thrive:
Your highest potential employees are motivated by more than money and accolades - they are seeking purposeful work. Leverage Imperative to help them grow in their current role, set new personalised goals for their work and transform the way they operate and communicate to derive purpose.
Driving Employee Career Development
The Individual Purpose Profile gives your employees specific growth targets where they can focus their development and strengthen their competencies at work
Imperative gives your employees the tools to build their own career narrative around purpose
Imperative provides recommendations for each employee to job hack and enhance aspects of their work and existing role to derive more meaning
The Team Purpose Profile gives your employees specific recommendations for enhancing their relationship building
LinkedIn leverages Imperative to help their employees grow in their roles and build new career narratives.
Aaron Hurst, Imperative’s CEO, led the largest study in history on intrinsic motivation and teams. He has used those insights along with research from Google to develop the first assessment to help teams lead and operate with purpose at their core.
Building High Impact Teams
The Team Purpose Profile provides deep analysis for a team on everything from their style to their collective purpose to the opportunities for growth for each member of the team.
The Team Purpose Profile also provides insights about where the team will have innate strengths and where it will likely require intentional effort to achieve its potential.
Black Hills Works leverages the team purpose profile to develop high impact teams.
Purpose-driven candidates are the most valuable across every industry and field - they are higher performers, stronger leaders, and stay at organizations longer. Help your recruiters and hiring managers find and close them.
Hiring Purpose Driven Talent
The Purpose Hiring Coach provides hiring managers and recruiters with suggested interview questions and talking points based on a candidate work orientation and purpose profile.
The Individual Purpose Profile enables managers to build the self-awareness they need to be transparent with candidates about their leadership style and purpose.
The Team Purpose Profile provides a new team member with a quick way to orient to their new colleagues and begin to find their place on a high performing team.
West Elm leverages Imperative for talent branding and hiring.
Investing in purpose is investing in an inclusive organisation. Women are 50% more likely to be purpose-driven and their success is linked to being able to connect purpose to their work each day and grow as purpose-driven leaders. In addition, the Imperative platform identifies and addresses unconscious biases and encourages psychological safety on teams.
Advancing Inclusion in the Workplace
The Individual Purpose Profile helps individuals identify and articulate their purpose to lead with confidence and better advocates for their needs.
The Team Purpose Profile provides managers and team members with insights on unconscious biases to build rich team cultures of psychological safety.
The Purpose Hiring Coach gives hiring managers customized, purpose-driven language to use throughout the recruiting process to inspire candidates to join the organization.
MetLife leverages Imperative to develop their high potential women leaders.
Leading organisations worldwide are using Imperative's groundbreaking tools to gain in-depth analysis about their purpose and learn how to work in alignment with it. To join them please complete the form below and a member of our team will be in touch.