Now is the moment we can change the nature of work to realise our potential as professionals, organisations and society. We have the knowledge and tools to revolutionise work, now we just need the leaders with the courage and conviction to lead the change.
Purpose is the foundation of high performing teams. It defines their culture. It aligns its members. It inspires great work. It guides everyone on the team to realise their potential. Through our partnership with US based pioneer Imperative, a Certified Benefit Corporation (B Corp) established to bring breakthrough insights on intrinsic motivation and purpose to the workforce, we are enabling everyone to uncover and apply their purpose drivers to realise their potential and accelerate the growth and success of individuals, teams and entire organisations.
Founded by CEO and author of The Purpose Economy, Aaron Hurst and COO Arthur Woods Imperative has already helped more than 100,000 professionals awaken purpose in their work and has led the largest global research agenda on purpose. Imperative offers a ground breaking set of assessments and associated learning resources that help individuals and teams define and activate their purpose drivers.
It's Time to Change the Nature of Work
INDIVIDUAL PURPOSE PROFILE
Purpose-Oriented employees aren't just teachers and social workers. They work and thrive in every industry and role - accountants, farmers, designers, you name it. Purpose-oriented employees are the high performers, often in leadership roles. They persist, they are proactive, they grow and they lead. The Individual Purpose Assessment, Statement Builder, Report, and supporting tools allows organisations to do the below.
Enable employees to discover their purpose - who they seek to serve, how they seek to serve them, and why they are motivated to serve them. The Individual Purpose Assessment and report provides individuals with clarity about their purpose type and drivers, employees know what truly motivates them and can begin their journey.
Develop individual personal purpose statements and stories, an articulation of their purpose assessment results in their own words that they can own. Purpose is at the core of one's identity. The Purpose Statement Builder enables an employee to describe their purpose in their own words and share it, it begins to define them and give them the courage to lead with purpose.
Connect with colleagues in the organisation to uncover their Purpose Drivers. Gain insights into how to best team up, complement work and lean on those of similar drivers for empowerment and support.
Act with Purpose using actionable advice on setting goals, growth opportunities to realize potential, ideal opportunities, communication, and collaboration. The individual assessment also provides advice on how to shape their work to maximize their impact and fulfillment.
Team Purpose Profile
A team’s purpose is a shared understanding of who the team serves, how they serve them and why they are motivated to serve them. It provides the team with a shared intrinsic motivation and guide for making decisions and prioritizing investments. Purpose-oriented teams are more effective because they are more likely to have psychological safety, clarity, dependability, meaning, and impact. The Imperative team report is based on an analysis of the individual assessments, and helps teams:
IDENTIFY THE DOMINANT DRIVERS IN A TEAM AND THEIR IMPACT
ALIGN TEAM PURPOSE AROUND A SHARED PURPOSE
MEASURE PURPOSE AGAINST GOALS
BUILD TEAM AWARENESS AND UNDERSTANDING
ANALYZE THE TEAM'S CAPACITY TO BE EFFECTIVE
Whatever metrics you measure, working on purpose transforms individuals, teams and organisations
- 600% Higher performance over 10 years
- 68% More likely to experience revenue growth
- 50% Larger leadership pipeline
- 36% Higher employee net promoters
- 20% Higher retention
- 64% More likely fulfilled at work
- 54% More likely to have an impact at work
- 51% More likely to have strong relationships
- Higher Psychological Safety
- Greater Dependability, Stability, Meaning and Impact
This is the opportunity you’ve been waiting for
An opportunity to unlock the power to transform the nature of work, to energise careers, to turbo charge teamwork and collaboration, to accelerate success and to create a better world.
Many of the worlds leading brands are cultivating purpose driven cultures with Imperative
Why not join them?
What people are saying
Leading organisations worldwide are using Imperative's groundbreaking tools to gain in-depth analysis about their purpose and learn how to work in alignment with it. To join them please complete the form below and a member of our team will be in touch.